Information on Online Marketing Training in the UK

digital marketingThe world of business has expanded due to huge advances in technology. The creation of the internet has presented organisations with the opportunity to seek out new markets and new customers.

These customers may have previously not been susceptible to old methods of marketing through: Television, Radio, in-store promotions, Newspapers. With the internet now being present in almost every home in the UK, and with 60% of internet marketing users accessing it daily, this presents a very large market to tap into and use other techniques to influence their buying patterns.

These techniques range from Spam and Instant Messaging to Blogs and Banner Ads. Although these can be considered somewhat annoying to the people being presented with the marketing campaign, the message is still being marketing mix presented to the customer and they will acknowledge it, regardless of whether they enjoy it or not.

If your message is being received by the customer over your Search engine optimisation competitors then you will have the upper hand when it comes to sales and market share. With this in-mind the amount of resources now available for a marketing team has drastically increased. A fully thought out campaign can cost millions from start marketing schools to finish but the potential outcomes are rewarding.

IDM delivers a fresh perspective, a creative approach and innovative solutions to help you achieve results, by looking at old challenges in new ways.

Successful marketing requires:

  • Market Intelligence and Research
  • Strategy and Planning
  • Design Creativity
  • Action in Implementation

In addition, our complete range of services will provide you with all the marketing resources you need to succeed. Whether it be telemarketing to generate appointments, a database of companies to mail shot, copywriting for a new brochure, a survey of your customers, research into your competitors, or training for your sales team, IDM will provide you with the right skills and resources. We will support you in whatever way works best for your business.

‘We are always on the lookout for suitable partners to expand our network, and Simon’s levels of professionalism and expertise perfectly mirror those of the Group brand,’ he commented. ‘It will be great to work with Simon’s existing network as well as looking at new opportunities.’

There is so much more to putting a quality website together than just a pretty design and some pictures. Sure, you probably know someone who will do it for a couple of hundred quid, or your friend's son does a bit of that sort of thing, he can do your website for you.

As with everything in life, you get what you pay for. When your friend's son has gone off to college or decided he'd rather work in McDonald's, who is going to update your website?

When your website gets no visitors and you don't get any enquiries from the web, who are you going to turn to? And why would you bother? After all, this whole web thing isn't all it is cracked up to be. Sure some people make money out of their website but they probably spend millions on it.

  • Digital printing, leaflets, business cards, menus, personalized Christmas cards, annual reports etc. Also lithographic printing
  • Large format printing, posters, banners, exhibition displays, etc
  • Shop Signage, full makeover service: raised lettering, vinyl graphics, window decals, light boxes and "A" boards.
  • Embossed signs, no parking signs, site signs, souvenir signs, etc

We understand the importance of strong marketing collateral, and appreciate the challenges faced by companies trying to coordinate their marketing efforts

From short run digital print and signage to large exhibition stands and web projects, our consultative approach will ensure we suggest the right products and services for your business